Private on-device AI
A small language model was fine-tuned and evaluated to support private reflective experiences directly on the user’s device.
Qybala
The alchemy of self-reflection
Qybala is an original self-reflection product combining tarot, symbolic storytelling, psychology, and private on-device AI. It helps users explore meaningful questions, recurring patterns, and possible ways forward—without surrendering interpretation or judgment to the system.
Product and engineering
Built from first principles
Qybala was developed as a complete product system—not simply as a chatbot layered over a general-purpose model API. Built by a cross-disciplinary team spanning AI, psychology, writing, illustration, and tarot practice.
Original content and data
The product is built around proprietary card knowledge, interpretations, narratives, and purpose-built training material.
Product and interaction design
The experience combines question framing, tarot spreads, card interpretation, narrative flow, and guided reflection.
Cross-disciplinary development
The work brings together AI engineering, psychology, writing, illustration, consumer-product design, and physical card production.